The mastermind of experienced retailers Sam Ben-Avraham, founder of NYC’s cult boutique, Atrium, and Project Global Tradeshow, and Valentino Vettori, formerly of Diesel, IMPROVD features timeless, minimalist pieces with a high-end sophistication.
Using high quality fabrics, IMPROVD deconstructs and reinterprets trends. Materials are mixed, washed, over dyed, and distressed to bring together a look that is raw and wearable.
Avant-garde basics, affordable couture – IMPROVD.
Carried exclusively for Montreal at George & Jane.
http://improvd.com/collections/
