LINE WE LOVE- IMPROVD

The mastermind of experienced retailers Sam Ben-Avraham, founder of NYC’s cult boutique, Atrium, and Project Global Tradeshow, and Valentino Vettori, formerly of Diesel, IMPROVD features timeless, minimalist pieces with a high-end sophistication.

Using high quality fabrics, IMPROVD deconstructs and reinterprets trends. Materials are mixed, washed, over dyed, and distressed to bring together a look that is raw and wearable.

Avant-garde basics, affordable couture – IMPROVD.

Carried exclusively for Montreal at George & Jane.

http://improvd.com/collections/

Welcome to George and Jane

Named after the owner’s grandparents, George & Jane is a place for people to have fun and discover fashion. With that in mind the space was created for those who love clothes and creativity. Situated in the Mile-End G & J strives to carry original, unique and rare items as well as provide the background and context for design that is often lost on crowded racks and busy malls. In an industry where individuality and style can be pushed on the consumer, G & J has set out to maintain an environment that invites people to explore and express themselves at their own pace.